Aero Is Everything

#AeroIsEverything. This is an intro to a #Media incrementality presentation that I never got to give because TG5 was three weeks early. I left out all the boring parts about #DigitalMarketing and... math, and just left the fun stuff!

Getting the #Aerodynamics of my #TimeTrial position "right" has been a decade-long journey, and it's far from over. Part of the fun is using the #DataAnalytics side of my brain in my second life as a #ProfessionalTriathlete.

Every little thing adds up. A minute here, 30 seconds there. The #IncrementalGains seem small, but add them up and you're taking #Podiums vs MOP finishes. This list is part scientific method, part experience, and part artistic interpretation.

Think I have it right? I'm sure you don't, so fire away!